How my journey began

My name is Jasmine Fralish Allen and I am a sports marketing professional currently living in Los Angeles, CA. A proud HBCU alum that loves training for marathons, an afternoon caramel macchiato, and all things rose gold. Thank you for visiting this website, which is a visual representation of me as a person and a marketing executive.

With seven years of experience in sponsorship, event management, experiential activation, and content development, I have developed a passion for helping brands create meaningful roles in culture, with an emphasis on authentically connecting with the community through lifestyle, sports, and entertainment.

My journey dates back to my time in the Georgetown University sports industry management (SIM) Masters program when we were tasked to recognize a gap within the industry and come up with a feasible marketing strategy to solve the need. As I outlined the lack of strong sponsorship campaigns that empowered women and connected audiences with unique female athlete content, I knew that I wanted to drive growth in this space and be a part of the change.

Since then creating activation concepts and brand partnerships that showcase the value of multicultural and purpose-driven marketing campaigns has been my passion. Networking around like-minded individuals led me to the sponsorship department at the Chicago Sky where I worked my way up from Partnership Activation Coordinator to Senior Account Executive. Negotiating new team sponsorships rooted in diversity and inclusion and innovating ways to expand initiatives such as the Inspiring Women platform, drove a 40% increase in sponsorship revenue for the team. After four years at the Chicago Sky, I transitioned to the leading experiential marketing agency, Momentum Worldwide, to expand my expertise in experiential activations, integrated programming, branded content, and hospitality with Fortune 500 clients such as United Airlines and Chevron. Since starting my career, I've become known among colleagues as someone who is results-driven with a natural desire to create meaningful relationships, generate fresh ideas, and drive flawless execution against business goals and objectives.

In addition to my corporate work, I'm committed to empowering and inspiring the next generation of female marketers to dream big and refrain from setting limits on what they can accomplish. I'm thankful to have amazing mentors that have supported me throughout my career thus far and look to extend that same support to others. I’m also an advocate for the March of Dimes and a member of the Chicago Young Profressionals board in support of healthy mothers and babies.

Feel free to browse the site to learn more about me, my passions, and highlights from my work.